The Story of Volvo Cars

"Cars are driven by people - the guiding principle behind everything we make at Volvo, therefore, is and must remain safety." - Assar Gabrielsson and Gustaf Larson, Founders

"We started making cars in 1927 because we believed nobody else was making them strong enough or safe enough for Swedish roads. Along the way we've come up with dozens of innovations, some of which have changed the world, and it's this commitment that drives us forward to the next great Volvo Cars idea."

Watch the Story of Volvo Cars